Wednesday, September 23, 2009

THE BIRTH

360º The Event Company

The company was established on the 10th of August 2009 by forty five Bachelor of Hospitality and Tourism students from BD 27/28 HR2 of Taylor's College, School of Hospitality and Tourism.

The main reason we call ourselves 360º is because we are competent of turning a dull and ordinary idea into an exciting and thrilling event. An average person may take an idea as mundane and picture it forming an event that does not offer much excitement. However, we are capable of taking that very same idea to form an event that offers much more than what is expected by the Average Joe.

360º also symbolizes our flexibility. No, not the type of flexibility where one folds him or herself to fit into a little cubic box but the flexibility in making decisions and complying with the terms that were set by the college as well as our event advisor.

Last but not least, 360º represents our ability to stay unchanged no matter how many difficulties we face, whether as an individual or a team. It is common and expected for any company to encounter matters that go against its nature and plans. These difficulties are often the culprits of arguments, untrustworthiness and every other unsightly behaviors. However, by being true to the name of our company, we do not break our bonds when there is a hurdle. On the contrary, we hold on to each other in order to make it through.


The company logo is such a way because it shows that we, as the body of the company, view every aspect in every perspective. We do not only look forward or in one direction but also in every direction; keeping all options open. In other words, we do not instantly jump into conclusion before looking through all alternatives thoroughly. As for the degree symbol of the logo, it is placed separately from the cube as it shows our capacity of thinking outside the box.

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